Shopify Financial Services:
Making Commerce Better for Merchants

During my short contract at Shopify, I was embedded in their Money UX team, working very closely on launching new initiatives around merchant protection, new commerce technologies, and merchant lending. This was a crucial time for the company and the money team; as more individuals became merchants on Shopify post-pandemic, the more important it was to provide products to help them succeed.

As a Senior Content Designer on the Money Marketing UX team, I worked closely with design counterparts to craft web, social, email, and in-product experiences for merchants across the following product initiatives. See bottom of the page for selected works, but click the orange links for PDFs of each effort.

1. Shopify Protect. Launched a brand new fraud prevention/chargeback protection product for merchants on the Shopify platform. Concepted visual and messaging approach across mediums in collaboration with designer Daina Lightfoot. We developed an email journey, a landing page, an in-platform educational page for existing merchants, and marketing materials for social.
   

2. Tokengated Commerce. Updated copy and UX flow for a platform that lets merchants use NFTs to amplify their brand and engage. Concepted messaging and UX for a new landing page in collaboration with designer Daina Lightfoot.
   

3. Shopify Capital. Updated the design, messaging, and UX to market Shopify’s merchant lending product, with a spin for Black Friday and Cyber Monday. This full campaign reached across web, social, and email. Work done in collaboration with designer Hilary Sedgwick.